A smart blend of fine crafmantship and industrial performance
Building beautiful, high-quality and affordably priced boats or leisure homes requires a smart blend of fine craftsmanship and industrial performance.
Within Groupe Beneteau, these two areas of expertise complement one another and enable our employees to carry out unique work. This uniqueness is also supported by our values, which we are proud of: our dedication, our willingness to learn and our quest for excellence. These values are combined perfectly with new technologies, innovative materials and the digital transformation.
The outstanding product plan mapped out by the Group’s brands is the best illustration of our business model. From sailing to motorboating, monohulls and catamarans, over 200 models ranging from 15 to 105 feet (4.5 m to over 30 m) are available to serve our customers’ diverse navigational needs. The leisure home range is also varied, with 27 models from one to four rooms.
Groupe Beneteau’s strength is built around this unique business model, with a diversified, complementary and innovative offering
The core market ranges capitalize on the solid industrial facilities in place, able to effectively meet demand for high volumes. The high-end and luxury models – the most highly customized, with lower numbers requested – illustrate our employees’ unique technical know-how and fine craftsmanship.
The locations of the Group’s production sites are effectively spread out around the world to satisfy the demands of major regional markets. In Europe, where nearly 60% of revenues are generated, the Boat and Leisure Homes Divisions have 25 production sites: 22 sites in France, two in Italy and one in Poland. The Group’s second largest market is North America, which accounts for over 25% of revenues. In the US, the Group has two boat production sites (South Carolina and Michigan).