It drives Groupe Beneteau’s men and women each day.
From boats to leisure homes, the passion of our 7,000 employees can be seen in our products, our fine craftsmanship and our industrial agility. One of our employees’ core strengths is their ability to take on board all uses, all experiences, creating diverse models that are aligned with our customers’ needs, enabling them to live their dreams. Our passion frees up our creative capacity and energy. It is reflected in our unique know-how and guides our approach to business. It pushes us to maximize our customers’ satisfaction and offer them the best possible service, wherever they may be in the world.
A strong value that for us means authenticity, humility and a duty to enable the Group and its customers to reach higher and further.
Benjamin Bénéteau and the generations of adventurers who have joined the Group over the past 130 years since it was founded have handed down to us their unique know-how, uncompromising standards, sense of independence, respect for each individual and desire to move forward. Even more importantly, they have entrusted us with an ambition: enabling as many people as possible to enjoy the emotion of freedom. Both receiving and transmitting: we are fully focused on this horizon.
More than a value, this is part of our genetic make-up, straight from the sea, guiding all our actions and decisions
While it is up to everyone to measure their level of engagement, we chose ours a long time ago by banning the words “impossible” and “never”. From our leadership for sailing to our successful move into motorboats, the expansion of our ranges, our development on international markets, our opening up to leisure homes, our digital transformations, and our creation of new services to simplify practices and uses…these are just some examples of this spirit of conquest that enables us to truly stand out. Conquest means the art of pushing boundaries: this lies at the heart of Groupe Beneteau.
It transcends the Group’s history and supports its growth.
From the first motorized sardine fishing boat in 1910 to the SHIP CONTROL universal digital interface in 2017, our history has been marked by innovations, both small and large. For over 130 years, all the Group’s brands have been guided by our commitment to innovating and improving performance, anticipating expectations, developing the most innovative materials and designing high-performance products for lower costs. From architecture to design, technology, processes, production materials and services, more than a state of mind, innovation is what enables us to be a pioneer in all fields. For us, audacity means cultivating a daring approach to break new ground, daring to conquer at the right time, and also the ability to build our customers’ loyalty by cultivating their sense of wonder.