Strong values & Ethics

For over 135 years, women and men at Groupe Beneteau have promoted, over generations, a passion for its products, a spirit of conquest, the love of transmission and the audacity of pioneers.

Against a backdrop of transformation and generational transition, these strong values are shared with our stakeholders. They support our growth and guide our responsible business conduct.

Four fundamental values Passion, transmission, conquest, audacity

Passion

It drives Groupe Beneteau’s men and women each day

From boats to leisure homes, the passion of our employees can be seen in our products, our fine craftsmanship and our industrial agility. One of our employees’ core strengths is their ability to take on board all uses, all experiences, creating diverse models that are aligned with our customers’ needs, enabling them to live their dreams. Our passion frees up our creative capacity and energy. It is reflected in our unique know-how and guides our approach to business. It pushes us to maximize our customers’ satisfaction and offer them the best possible service, wherever they may be in the world.

Transmission

A strong value that for us means authenticity, humility and a duty to enable the Group and its customers to reach higher and further

Benjamin Bénéteau and the generations of adventurers who have joined the Group over the past 135 years since it was founded have handed down to us their unique know-how, uncompromising standards, sense of independence, respect for each individual and desire to move forward. Even more importantly, they have entrusted us with an ambition: enabling as many people as possible to enjoy the emotion of freedom. Both receiving and transmitting: we are fully focused on this horizon.

Conquest

More than a value, this is part of our genetic make-up, straight from the sea, guiding all our actions and decisions

While it is up to everyone to measure their level of engagement, we chose ours a long time ago by banning the words “impossible” and “never”. From our leadership for sailing to our successful move into motorboats, the expansion of our ranges, our development on international markets, our opening up to leisure homes, our digital transformations, and our creation of new services to simplify practices and uses…these are just some examples of this spirit of conquest that enables us to truly stand out. Conquest means the art of pushing boundaries: this lies at the heart of Groupe Beneteau.

Audacity

It transcends the Group’s history and supports its growth

From the first motorized sardine fishing boat in 1910 to the SHIP CONTROL universal digital interface in 2017, our history has been marked by innovations, both small and large. For over 130 years, all the Group’s brands have been guided by our commitment to innovating and improving performance, anticipating expectations, developing the most innovative materials and designing high-performance products for lower costs. From architecture to design, technology, processes, production materials and services, more than a state of mind, innovation is what enables us to be a pioneer in all fields. For us, audacity means cultivating a daring approach to break new ground, daring to conquer at the right time, and also the ability to build our customers’ loyalty by cultivating their sense of wonder.

Code of ethics & Code of conduct Responsible business conduct

A set of guidelines and values, Groupe Beneteau’s Code of Ethics guides employees, managers and company officers in adopting responsible behaviors in their daily professional practices. It applies to all the Group’s employees and subsidiaries around the world.

The Ethics Committee is chaired by Claude Brignon. Its mission is to roll out the Group’s ethics policy and promote the good practices as set out by the Code. The Code of Ethics is supplemented by the Code of Conduct, which applies to employees, suppliers, dealers, customers, and other partners of the Group.

Download our Codes of Ethics (PDF files):

 

The whistleblowing procedure for ethics and compliance is currently being rolled out within the entire Groupe Beneteau. It will give employees and third parties a procedure to report breaches and any other misconduct as required by the French law Sapin II of 9 December 2016, pertaining to transparency; prevention of corruption and modernization of business practices, and to the French law regarding duty of care dated 27 March 2017, pertaining to duty of care for parent and subcontracting companies.