Launched in July 2020, Let’s Go Beyond! is an ambitious and realistic plan, based on nine boat brands, a more efficient industrial strategy, and innovation for the benefit of the environment. It sets the Group’s strategic direction for 2025.
In a highly challenging environment, the vision and ambition of the Let’s Go Beyond! strategic plan remain intact. Groupe Beneteau’s mission is to offer everyone the opportunity to enjoy moments of pleasure and discovery on the water. We want to facilitate access to the nautical world by creating simple and innovative lifestyle solutions while respecting nature. – Bruno Thivoyon, Chief Executive Officer
Neuf marques mondiales
The Groupe Beneteau Brand House is based on a tight portfolio of nine brands on which investments will be concentrated. It includes four global leaders—Beneteau, Jeanneau, Prestige, and Lagoon—and five high-potential brands: Four Winns, Wellcraft, Scarab, Delphia, and Excess.
By 2025, Groupe Beneteau will continue to address the same number of market segments in three strategic markets—dayboating, motor yachting, and monohull and multihull sailing—with nine international brands and 128 models.
A more efficient industrial strategy
The industrial and R&D strategy aims to improve the utilization of operational assets and adapt production capacity to fluctuations in volumes, both downward and upward.
It is based on three performance levers:
- Improved collaboration between marketing and upstream design offices,
- Implementation of industrialization models by boat type,
- Generalization of common systems between brands.
A pioneering group in sustainable yachting
From design to production, by working to establish deconstruction channels, Groupe Beneteau aims to establish itself as a pioneer in sustainable boating.
Sustainable development is now part of its corporate vision, and Groupe Beneteau is making this commitment a reality by signing th Global Compact des Nations Unies.
New services and new synergies
With Let’s Go Beyond!, Groupe Beneteau intends to go further, taking advantage of the opportunities offered by digitalization and services. In the near future, all Groupe Beneteau boats will be connected and will offer a range of services tailored to the different needs of their users, whether they are owners, dealers, or charter companies.
Groupe Beneteau aims to position itself downstream of boat construction and thus develop new synergies with its distribution networks.
By 2025, Groupe Beneteau will have created more wealth to share with its employees and shareholders. Bruno Thivoyon, Chief Executive Officer
