Over 7,500 women and men driven by their passion for the product, their spirit of conquest, the pioneer’s audacity and the will to transmit.
Groupe Beneteau is a worldwide market leader for boats and a European one for leisure homes. With its international production capacities and global sales networks, the Group employs 7,500 people in France, the US, Poland, Italy and China.
Since 1884, the Beneteau family boatyard has successfully evolved through the decades, from fishing to recreational boating and diversified itself. Today, Groupe Beneteau, through its brands and services, has developed unique skillsets and technical know-how in boating and leisure homes.
Groupe Beneteau draws its strength from a unique business model, built around a diversified, complementary and innovative offering.
Through its Boat division’s 12 brands, it offers 180 recreational boat models serving its customers’ diverse navigational needs and uses, from sailing to motorboating, monohulls and catamarans.
To support its development on the dynamic segment for outboard motorboats and small sailing yachts, the Group recently acquired the Polish yard Delphia and Seascape in Slovenia. At the autumn boat shows in 2019, it have presented the first models from its new catamaran brand Excess.
The three brands of the Housing division have a comprehensive range of leisure homes, lodges and pods that combine eco-design with high standards of quality, comfort and practicality.
They offer 27 models ranging from 1 to 4 bedrooms. All our leisure homes are built from recyclable materials.
In the digital age, Groupe Beneteau is developing numerous initiatives to take on board new ways of consuming and open up its products to as many people as possible.
Leasyboat, boat clubs and Band of Boats, a digital platform for multi-brand boat services, were launched in 2018 to meet our customers’ aspirations. SGB Finance adapts its financing in line with each customer’s needs and uses, offering solutions for all the Group’s products – recreational boats, passenger ships or leisure homes.
The locations of the Group’s production sites are effectively spread out around the world to satisfy the demands of major regional markets.
In Europe, where nearly 50% of revenues are generated, the Boat and Housing divisions operate 20 production sites:
- 15 sites in France
- 2 in Italy
- 2 in Poland
The Group’s second largest market is North America, which accounts for nearly 30% of revenues. In the US, the Group operates a boat production site in Cadillac (MI).
The Bénéteau family yard, founded in 1884 in Saint-Gilles-Croix-de-Vie in Vendée (France), has successfully evolved through the decades.
For over 135 years, across the generations, Groupe Beneteau’s men and women have cultivated their passion for our products, their sense of innovation and their constant commitment to our customers and the environment.
Key figures 2019-20
- 17 brands & services
- €1.15bn revenues in 2019-20
- 20 production sites in the world