The call of the sea now combines the need to escape, a thirst for technology and the imperative of sustainability. In a world in search of meaning, the boating industry is changing. More sustainable, more technological, more experiential, it is opening up to new uses and appealing to audiences who want to get away from it all in an environmentally-friendly way. Gianguido GIROTTI, Deputy CEO of Groupe Beneteau, describes the profound changes taking place in the sector, from breakthrough innovations to the reinvention of the on-board experience and new ideas of freedom.
