Growing up ethically

Towards ethical and responsible growth

Growing ethically means developing responsibly and with integrity over the long term, creating shared value while respecting fundamental human rights, the environment and the health and safety of all.

A family-owned group for more than four generations, our business model is based on the long term, and develops for the benefit of all. We are convinced that shared growth is a lever for collective progress. As a signatory of the Global Compact since December 2020, we believe that wealth creation cannot be achieved at the expense of the environment, the safety of our yachtsmen or fundamental human rights.

Our commitments to ethical growth

From our exemplary ethics and compliance, to our uncompromising commitment to the safety of our customers aboard our boats, to building a sustainable future with our suppliers and partners: the “growing ethically” pillar is at the heart of our business model.

1. Setting an example in ethics and compliance

Our Ethics Charter and Code of Conduct apply to all our employees worldwide. We educate, train and support them in developing respectful practices and ethical behavior in their day-to-day professional activities.

We pay particular attention to supporting our managers, so that they are the driving force behind their teams and are attentive to the fight against corruption, fraud and respect for human rights.

We do not tolerate any practices that are inconsistent with honesty, integrity and fairness, wherever we do business.

Our alert.beneteau-group.com system gives our employees and all our stakeholders the opportunity to report, anonymously or not, any breach of our Code of Conduct.

In 2025 :

• Reinforcing communication of our warning system through campaigns to combat all forms of harassment or sexist abuse.
• The Ethics Charter and Code of Conduct are available in 5 languages

2. Guaranteeing the safety of all users of our boats

As a trusted boatbuilder, we collaborate with all players in our value chain to guarantee optimum safety aboard our boats.

Our teams accompany the first sea trials of every new model to conduct quality audits under customer operating conditions. Our in-house training centers qualify Group operators for all high-risk operations concerning boat compliance. Our brands support our dealers through technical training courses run by our after-sales service teams.

3. Developing responsible purchasing

Collective innovation, shared commitment and local sourcing: accelerated in 2023, our Responsible Purchasing Policy mobilizes all our suppliers in the territories where we operate.

The Group’s Supplier Code of Conduct, available in 7 languages (French, English, Italian, Spanish, Polish, German and Chinese), is the key reference for this responsible purchasing policy. Trained and committed to the challenges of ecological transition and compliance, our buyers favor a network of local suppliers whom they support in their progress. Our development teams work closely with them to eco-design our boats.

In 2024 :

• 56% of our Boat Division purchases are made from suppliers whose CSR approach has been assessed by Ecovadis (+15% vs. 2023).
• 80% of the total quantity of solid wood purchased for our activities was covered by a certification of origin.
• 70% for plywood.

Innovating to experience the sea differently

For those who dream of boating with no restrictions, of total freedom at sea, accessible on demand, we worked to make this dream a reality in 2024. Boat clubs, charters, new on-board experiences: we have continued to innovate, opening up new horizons for a generation of sailors who value experience.

Wiziboat, the self-service short-term rental app

Since 2023, Groupe Beneteau has been offering Wiziboat, the first smartphone application for the short-term self-service rental of shared boats. Business growth confirms the market’s interest in this innovative alternative to boat ownership. The application now manages 32 bases in France – eight more in a year -departing from some of the most beautiful sailing areas in France, inspiring people to get away from it all. The fleet has grown to 89 boats – 19 more than in 2023 – and the number of subscribers has almost doubled to 814 at the end of 2024. Wiziboat has enhanced its offering with a connected key box, a Multibase subscription, a dedicated package for boats over nine metres (Dedicate) and a corporate offer.

The year 2024 marked a decisive turning point for Wiziboat, making boating accessible to an ever wider public. The near doubling in the number of subscribers illustrates the strength and maturity of the pay-as-you-go model, which is becoming increasingly popular with a younger and more diversified customer base.
Paul BLANC – VP Boat Club

“Your Boat Club”: choose your boat, click and sail!

The mission of “Your Boat Club”, an American network of boat clubs offering an alternative to boat ownership, is to provide a no-holds-barred sailing experience. By joining the community via a monthly subscription, members benefit not only from unlimited access to a varied fleet of boats, but also to comprehensive services such as berths, fuel and maintenance. Groupe Beneteau has been part of this network since 2021. In 2024, the Group will be offering 40 rental bases in the United States for recent boats (less than three years old), with more than 300 boats available.